SEO Field
Search Engine Optimization is a phrase used to describe the methodology for getting a website to come in the top 10 rankings. Your goal is that when people type
your keyword or key phrase into the search engine box, your website comes in on the first page of results. This may seem impossible at first, since when you type in
certain keywords millions of results are thrown up, but with sufficient amount of work and diligence, it does become a reality. This is what SEO is all about.
We all know that getting other websites to link to your website is the key to a high PR. And hence you may like to submit your website address to as many
as 300,000 websites. But this will rather result in penalizing your website, perhaps ban it permanently. The search engines have better things to do than visit
300,000 websites listing your website address, your URL. Also, the search engines employ thousands of people to watch out for cheaters and no one is immune.
Instead, you should link to a quality page having PR as 1. Avoid linking to link farms like the plague. A link farm is where unscrupulous SEO Experts
send your link to websites designed to boost your inbound links by creating websites solely for this purpose where there are thousands of links including yours
on each page. On the same note never place more than 25 outbound links on any of your pages. Also if your link is on a PR 1 page with 25,000 other websites,
then that PR 1 is divided by 25,000 for your website. Never link to a site which has a zero PR and the bar is shaded in gray. This means that the site has
been banned by the search engines. Also, never spam your keywords onto your website pages.
You want relevant high quality one way inbound links. Many companies are link exchange companies where you submit your website and for a fee you and
other Websites do reciprocal link exchanges. The search engines are now cracking down on websites using these companies because they know that the only reason
this is being done is to boost the PR of both websites. So now the search engines are beginning to penalize artificial reciprocal linking.
The SEO field has become a minefield because the search engines want their results to be helpful to the web surfers and they don't want websites
coming up in the results which are useless to the searcher because people have better things to do than read through hundreds of tricked up websites until
they find something useful, because if this happens then the surfers will just go to another search engine. This would be death for the search engine because
they pay their costs and make their profit by selling advertising for certain keywords and keyword phrases on their websites. A great way to come in high for
your keyword or key phrase is to pay for these advertisements on the search engines. Millions of companies have had great success doing this and that is why
pay per click advertising is a billion dollar business. It benefits the search engine and the advertiser.