Design & Development

Professional website design and development

Professional website design and development is the process of designing and building your site so that it achieves its objectives.

Your site may have multiple objectives such as:

• To sell product
• To encourage enquiries
• To capture data, registrations, email addresses
• To entertain
• To inform
• To provide a method of communication with the business or organization
• To find new personnel

Our professional website design and development team have enormous experience in designing and developing sites that achieve their objectives. We believe that every step has to be planned carefully.

We learn about the profile of your visitors, and carry out a detailed needs analysis before beginning any project. We will identify with you what is required for your site and then plan timelines and deliverables accordingly.

As recognised experts in Search Engine Optimisation we will research your target key phrases and ensure the website is fully optimised for these. Every site we build is always fully optimised and is professionally designed and developed for high traffic.

We will implement an analytics package to measure site traffic. We can fully secure website hosting.

Usability and Conversion

Early web marketing focused on attracting 'traffic' to websites; the more visitors the merrier. Content was king. Good quality content attracted traffic. That was the law.

As the numbers of commercial websites has exponentially increased over the past ten years, so it has become more difficult to attract traffic just by way of good quality content. Webmasters now face an uphill task in keeping up to date with the latest marketing techniques. Search Engine Optimisation (SEO) has developed into a very fine art. The constant quest to be number one in the Search Engine Results Pages (SERPs) leaves web owners in danger of losing track of some very basic fundamentals in website marketing.

The obsession of achieving high rankings in the SERPs can blind us from achieving our objective in having a website in the first place - to sell products or services to potential customers. Whereas it is important to optimise your website in order to compete effectively in the marketplace, it is even more important to convert people attracted to your site to be buyers, not just browsers.

It is essential, then, to ensure that you are competing for the right keywords. For example, if you run a home improvement business, there would be little value in targeting "decorating" as a keyword. Apart from the fact that it would be extremely competitive, you are going to attract people looking for how to decorate a cake or their door at Christmas! So you need to refine your keyword research down to the point where you attract people looking for the exact product or service that you provide.

This can be a daunting prospect, but we at Blogger Force have a proven record in effective web marketing. Call us or enter your details in the form on our contacts page. We will optimise your website to attract customers, not "window shoppers".

Your website must also be easy to use, and give users a "call to action". In other words, visitors must enjoy the experience and be led to purchase from you as opposed to your competitor. A welcoming home page, or "landing page" if your visitors are invited by way of a link from another website, is essential. So too is smooth navigation to where the product or service they are seeking is located. The buying process should be uncomplicated and should give your customer confidence that they have done the right thing.

There are a number of key points that you will need to address in order to give your customer a seamless experience. Blogger Force have been designing and building websites, including online shops, for a number of years. Why not contact us and tap into our expertise. We can save you a lot of effort and potentially a great deal of money.