Google and Its Products
The first name that comes to most people's mind when they want to use a search engine on the web is ‘Google’. Google has paved the way globally
for technological innovation, business prudence, product quality and effective marketing. Google’s success hasn’t been gained overnight. Instead, it
has been a combination of foresight, good business thinking, and product innovation.
Actually, Google was successful because it made good business decisions, constantly improving its products as well as expanding its product base.
But at the core of its business was and still is a very unique, solid and effective search engine more popular than any search engines currently in the
market. The point is that even before delving into competitive pricing and effective marketing strategies it is important that you offer something,
which most companies in the same industry don’t. It may be a product or even a service.
Following is the list of Google products which includes all major desktop, mobile and online products released or acquired by Google Inc. :
1. Desktop products
1.1. Standalone applications
AdWords Editor : Desktop application to manage a users Google AdWords account. The application allows users
to make changes to their account and advertising campaigns before synchronising with the online service.Desktop : Desktop search application that indexes e-mails, documents, music, photos, chats, Web history and other files. It allows the installation of Google Gadgets.Earth : Virtual globe that uses satellite imagery, aerial photography and GIS over a 3D globe.Gmail Notifier : Alerts the user of new messages in their Gmail account.Hello : Allows users to send images across the Internet and publish them to blogs.Notifier : Alerts the user of new messages in Gmail and upcoming events in Google Calendar.Pack : Collection of computer applications, some Google-created, some not- including Google Earth, Google Desktop, Picasa, Google Talk and Mozilla Firefox.Photos Screensaver : Slideshow screensaver as part of Google Pack, which displays images sourced from a hard disk or through RSS and Atom Web feeds.Picasa : Photo organization and editing application, providing photo library options and simple effects.Picasa Web Albums Uploader : An application to help uploading images to the "Picasa Web Albums" service. It consists of both an iPhoto plug-in and a stand-alone application.Secure Access : VPN client for Google WiFi users, whose equipment does not support WPA or 802.1x protocolsSketchUp : Simple 3D sketching program with unique dragging interface and direct integration with Google Earth.Talk : Application for VoIP and instant messaging. It consists of both, a service and a client used to connect to the service, which uses the XMPP protocol.Video Player : Video player to watch videos from Google Video, including unique resume and download features. (Also included in Google Pack.)Web Accelerator : Uses various caching technologies to increase download speed of web pages.
1.2. Desktop extensions
These products created by Google are extensions to software created by other organizations.
Blogger Web Comments : Displays related comments from other Blogger users.Browser Sync : Saves browser settings for backup and use on other installations of Mozilla Firefox.Dashboard Widgets for Mac : Collection of mini-applications including Gmail, Blogger and Search History.Pinyin IME : Input Method Editor that is used to convert Chinese Pinyin characters, which can be entered on Western-style keyboards, to Chinese characters.Send to Phone : Allows users to send text messages to their mobile phone (US only) about web content.Toolbar : Web browser toolbar with features such as a Google Search box, phishing protection, pop-up blocker as well as the ability for website owners to create buttons.
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