Google and Its Products
3. Web products
These products must be accessed via a Web browser.
3.1. Advertising
AdSense : Advertisement program for Website owners. Adverts generate revenue on either a
per-click or per-thousand-ads-displayed basis and adverts shown, are from AdWords users, depending on
which adverts are relevant.AdWords : Google's flagship advertising product and main source of revenue. AdWords
offers pay-per-click (PPC) advertising and site-targeted advertising for both text and banner ads.
AdWords Website Optimizer : Integrated AdWords tool for testing different website content,
in order to gain to the most successful advertising campaigns.Audio Ads : Radio advertising program for US businesses. Google began to roll this product
out on 15 May 2007 through its existing AdWords interface.Click-to-Call : Calling system, so users can call advertisers for free at Google's expense
from search results pages.
Grants : Scheme for non-profit organizations to benefit from free Cost-Per-Click
advertising on the AdWords network.
TV Ads : CPM-driven television advertising scheme available on a trial basis, currently
aimed towards professional advertisers, agencies and partners.
3.2. Communication & Publishing
3D Warehouse : Google 3D Warehouse is an online service that hosts 3D models of
existing objects, locations (including buildings) and vehicles created
in Google SketchUp by the afore mentioned application's users. The models can be downloaded into Google SketchUp by other users or Google Earth.
Apps : Custom domain and service integration service for businesses, enterprise and education, featuring Gmail and other Google products.
Blogger : Weblog publishing tool. Users can create a custom, hosted blogs with features such as photo publishing, comments, group blogs, blogger
profiles and mobile-based posting with little technical knowledge.
Calendar : Free online calendar. It includes a unique "quick add"
function which allows users to insert events using natural language input.
Other features include Gmail integration and calendar sharing. It is similar to those offered by Yahoo and MSN.
Docs : Collaborative spreadsheets and writer application, combining Google Spreadsheets and Writely into a single interface. It was released on October
11, 2006. On September 18, 2007, Google added Presentation editing to the suite.
Dodgeball : Social networking site built specifically for use on mobile phones. Users text their location to the service which then notifies them of crushes,
friends, friends' friends and interesting venues nearby.
FeedBurner : News feed management services, including feed traffic analysis and advertising facilities.
Gadgets : Mini-applications designed to display information or provide a function in a succinct manner. Available in Universal or Desktop format.
Gmail : Free Webmail and POP e-mail service provided by Google, known for its abundant storage and advanced interface. It was first released in an
invitation-only form on April 1, 2004. Mobile access and Google Talk integration is also featured.
GrandCentral : Free voice communications product that includes a POTS telephone number. It includes a follow-me service that allows the user to
forward their GrandCentral phone number to simultaneously ring up to 6 other phone numbers. It also features a unified voice mail service.
iGoogle : Customizable homepage which can contain Web feeds and Google Gadgets. It was launched in May 2005 and then was renamed to iGoogle on
April 30, 2007 (previously used internally by Google).
Joga Bonito : Soccer community site, similar to services such as MySpace, in that each member has a profile and can join groups based on shared
interests. The service allows a user to meet other fans, create games and clubs, access athletes from Nike and watch and upload video clips and photos.
JotSpot : Application wiki company that offers enterprise social software and was founded by Joe Kraus and Graham Spencer, co-founders of Excite.
The product is targeted mainly to small and medium-sized businesses. It was acquired by Google on October 31, 2006.
Notebook : Web clipping application for saving online research. The tool permits users to clip text, images and links from pages while browsing,
save them online, access them from any computer and share them with others.
Marratech e-Meeting : Web conferencing software, used internally by Google's employees. Google acquired the software from creator Marratech on April 19, 2007.
Orkut : Social networking service, where users can list their personal and professional information, create relationships amongst friends and
join communities of mutual interest. In November 2006, Google opened Orkut registration to everyone, instead of being invitation only.
Page Creator : Webpage-publishing program, which can be used to create pages and to host them on Google's servers.
Picasa Web Albums : Online photo sharing, with integration with the main Picasa program..
Reader : Web-based news aggregator, capable of reading Atom and RSS feeds. It allows the user to search, import and subscribe to feeds.
The service also embeds audio enclosures in the page. Major revisions to Google Reader were made in October 2006.
Questions and Answers : Community-driven knowledge market website. Launched on June 26, 2007 that allows users to ask and answer questions posed by other users.
YouTube : Popular free video sharing Web site which lets users upload, view, and share video clips. In October 2006, Google, Inc., announced that
it had reached a deal to acquire the company for $1.65 billion USD in Google's stock. The deal closed on 13 November 2006.
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