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Back-links
Back-links are links from another site to your own. Back link has great importance in Website Promotion
and Page Rank is also based on this algorithum.
Bad Neighbourhood Websites
Bad neighbourhood websites are those that are associated in some way with unethical SEO, common among adult and gambling sites.
However, it is not only adult and gambling sites that are bad neighbourhood sites. A bad neighbourhood consists of all the websites closely associated with these
unethical sites, such as those that link to it (and to a lesser extent from it), those which share the same hosting server, and even those owned by the same person.
Although it is not always easy to tell, it is important to keep some distance from bad neighbourhood website in order to prevent becoming tarred with the same brush.
Bait-and-switch
A technique (considered spam) used in SEO. It involves creating an optimized page and a regular page. The optimized page is submitted to the search engines and replaced with the regular page as soon as the optimized page has been indexed.
Banner blindness
Refers to a "condition" amongst experienced web users who tend to automatically ignore banner ads. Banner blindness is arguably the main cause of low click-through rates in banner advertising.
Begins-with partial word matching
Some search engines will match indexed words that contain a search term at the beginning. For example, if you're searching for "guns", documents containing the following variations of the term will show up in your search results:
Guns (exact match)
Gunsmith (Begins-with partial word matching)
Gunslinger (Begins-with partial word matching)
Etc.
Bells-and-whistles
Advanced features. A web site is said to have too many bells-and-whistles when it contains unnecessary animations etc. In the context of SEO, bells-and-whistles are generally seen as a hinderance since they rarely contribute to high
search engine rankings and may even cause a site to rank poorly.
Beta
A testing stage / testing version of a product. For example, when a beta version of a search engine is released, users can access it online and are encouraged to report bugs and give general feedback.
Boolean search
A Boolean combination of terms allowing the inclusion or exclusion from search results of documents containing certain words. This is achieved through the use of operators such as AND, NOT and OR.
Bid Management Software
Bid Management Software is used to help you, or your PPC management company, to manage your online spend as effectively as possible. This software aid you in analysing which search terms are bringing you in the best return on investment.
Block level analysis
A method of analysing a web page's content on a block-by-block basis, rather than looking at the whole page. It implies that some parts of a page are more important than others, based on what people tend to focus on.
Microsoft is said to use block level analysis (BLA) to make its search engine results more relevant.
Blog
The name "blog" is a truncated form of "web log" according to Rebecca Blood's essay Weblogs: "a history and perspective." The term "blog" is used to refer to sites that can best be described as mini-directories,
often populated with the site owner's personal favorites and his/her comments. Blogs often contain message boards, chat rooms, articles archives etc.
Bloptimization
Optimization of a blog for search engines. Special consideration is needed unless the blog is contained within part of a site, since most blogs are only a single page with content that changes daily.
Broadband
A high-capacity data transmission channel. Broadband access to the Internet allows users to send and receive data at a much higher speed than is possible with a regular phone line. Broadband utilizes the
same frequency division multiplexing technique used in cable TV, allowing for the simultaneous transmission of different types of signals.
Browser
A program used to display Internet content. Two of the best-known and most widely used browsers are Netscape Navigator and Microsoft Internet Explorer. Browsers read coded (HTML, JavaScript etc.)
pages and display them as web pages. Browsers typically include features such as bookmarks, back & forward buttons etc.
Browser compatibility
Referring to the different ways different browsers display the same page. A key consideration in web design (and SEO) is to create pages that are browser independent -
in other words pages that work as they are supposed to regardless of the user's choice of browser.
Burst
BA rapid increase in the popularity of a new topic. In the search engine world a burst refers to a significant but usually short-lived increase in both the number of searches done on a specific topic and the number of relevant documents on that topic. Bursts are often related to news stories, new technological advances etc.
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