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Faceted search
The combination of Boolean operators and parenthesis. Faceted search allows for very specific, powerful searches.
Fake copy listing
The practice of stealing content from another web site, republishing it and submitting the duplicate page to the search
engines in a hope to steal traffic from the original site. Apart from the obvious ethical problem, copyright legislation
is slowly adapting itself to the Internet, making it increasingly difficult for thieves to steal content.
False drop
A web page displayed in the SERP that is not clearly relevant to the query. The most common cause of false drops is
words with multiple meanings. If the query gives no indication of context, the search engine has no way of predicting
which of the possible meanings the user has in mind. The term "argument", for example, has different meanings in general
use and in programming jargon.
Feed Aggregator
In Internet technology it is software or a hosted application that collects feeds from various sources and displays it
in a single consolidated view, either in a window on your desktop or in a Web browser.
Fixed Bid
Most pay-per-click search engines use Fixed Bids.
The amount set for a certain keyword that is paid each time that keyword is clicked on a pay-per-click search engine
which results in traffic being directed to your website.
FFA
Free For All. Referring to web pages that contain links to other pages and very little (or nothing) else. The difference
between FFA pages and directories is that directories contain links to sites selected through some editorial process,
while FFA pages allow anyone to add a link to any page.
Frameset
A frameset is a web document that contains a framework in which other documents are combined into a single presentation,
each within their own frame. This allows a site to have one navigation document and one header and so on, allowing an easy
method of updating an entire web site quickly when not using a more advanced technology such as server-side includes.
Frameset present some issues for SEO, but none that cannot be effectively overcome using the correct techniques.
Frames
A frame is one section of a frameset document.
A frame contains another HTML document, and renders it as though it were a window in itself. A group of frames together form a frameset.
Frequency cap
A limit used in Internet advertising. It refers to the maximum length of time or number of times a user will be exposed to a specific type of advertisement.
Fresh crawl
Google updates its entire index of web sites once a month. This is generally referred to as the Google Dance. In an ongoing effort to make their results as
relevant as possible, Google introduced a “fresh crawl” that runs each day.
FUD
Fear, Uncertainty and Doubt.
The action of spreading fear, uncertainty or doubt. It is a fairly straight forward but malicious technique that is typically used to negatively
influence the public perception of a competitor or his/her product.
Fuzzy search
A type of search made possible by fuzzy matching. The search engine returns results that it predicts will be relevant, even when the terms
used in the query does not appear anywhere in the matched document.
Fuzzy matching
As opposed to exact matching.
Fuzzy matching attempts to improve recall by being less strict but without sacrificing relevance. With fuzzy matching the algorithm is designed to find documents containing terms related to the terms used in the query.
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