A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z
G / GG
In search engine discussion forums, "G" or "GG" is sometimes used as short for Google.
Ghost site
A site that remains available online but is no longer updated. Ghost sites are
not the same as abandoned sites. Ghost sites typically contain some statement
explaining that it is no longer being updated, but is not removed because it usually
contains information that remains valid / has historic value.
Google Analytics
Google Analytics is an online facility for obtaining traffic analysis of your website. Originally developed for their Adwords PPC advertising it has now been extended and made available to all sites.
Operation requires a Google account and the addition of a piece of JavaScript tracking code to all pages of your site that you wish to have information about.
Google bomb / Google bombing
The practice of using anchor text to make a page show up in the SERPs under keywords that are out of context for that page. For instance, if you want your arch enemy's page to be #1 on Google for
"absolute moron", you'd get as many people as possible to link to his page using "abosute moron" as anchor text. Google bombing can of course also be used to create a positive effect. In theory you
could get your own site listed at the top for very targeted keywords using the same technique. Both these uses are of course aimed at manipulating search results and as such are spam.
Googlebot
Googlebot is the search engine robot used by Google to explore the web.
There are in fact two common Googlebot programmes. Freshbot collects URLs to include in the index. Deepbot fully examines page content, including Meta tags, headings, anchor text and so on.
Google Dance
Once a month Google updates its entire index of web sites. That is called the Google Dance and can last for a couple of days – usually it’s from about the 20th to the 28th of every month.
Google juice
The quality, power or advantage that a website possesses, which enables it to enjoy a high ranking within the results of Google.
Googlewashing
A term invented to show a sort of cleaning-out of an old meaning of a word and a replacement of that old meaning with the new meaning.
Googlewashing is where a new set of pages supposedly replaces older pages (in the SERPs) with a new meaning of a word - like expunging history.
Googlewhacking
The name of a "Google game". Google has an immense database. The aim is to enter a query consisting of two words (without using quotes) that
returns only one result from the database. The words must both be in the dictionary (if they are they will be underlined at the top of your search results).
Graphical Search Inventory
Non-text-based advertising that is displayed based on the relevance of surrounding content. Includes banners, pop-ups, toolbars and rich media.
Gulliver
The name of the spider used by the Northern Light search engine.
For more information...