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Landing Page
The specific web page that a visitor ultimately reaches after clicking a search engine listing.
Marketers attempt to improve conversion rates by testing various landing page creative, which
encompasses the entire user experience including navigation, layout and copy.
Link Popularity
A raw count of how "popular" a page is based on the number of backlinks it has.
It does not factor in link context or link quality, which are also important
elements in how search engines make use of links to impact rankings. Google’s Page Rank is a type of popularity measurement.
Link Text
The text that is contained within a link. Also known as "Anchor Text". Google gives more importance to it.
Listings
The information that appears on a search engine's results page in response to a search. Also called a SERP or result.
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