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Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically with
marketing-related information from organic and paid search engine traffic,
such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud etc.
Meta Description Tag
Also known as a description Tag, a meta description tag is a short HTML paragraph that
provides search engines with a description of a page’s content for search engine Index
purposes. The meta description tag is not displayed on the website itself, and may or
may not be displayed in the search engine’s listing for that site.
Meta Keywords Tag
A meta keywords tag provides search engines with a list of keywords
that are relevant to a webpage. This can improve search engine Rank
for a page by ensuring it’s properly indexed. However, search engines are now giving
less importance to meta keywords tags in lieu of actual page content.
Meta Robots Tag
A meta robots tag (named for a search engine Crawler or Robot) lets
page authors prevent their webpages from being added to a search engine’s Index.
Alternatives to a meta robots tag are Robots.txt files and password protection.
Meta Tags
Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers.
Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag),
whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions.
Mod-rewrite
mod-rewrite is an Apache server module that allows URLs to be translated from the original HTTP request into a different request to be handled by Apache.
For example, a request might be translated from /page/5/user/jpk.htm to pages/5.php?user=jpk
For more information...