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Unethical Or Black Hat SEO
Unethical SEO use techniques that contradict search engine terms and conditions to manipulate search results.
This is also known as 'Black Hat' SEO.
Unethical techniques are incredibly risky, although they may produce short term gains in search engine ranking, they will almost certainly result in long term penalties or bans from search engine results pages.
Unique visitor
Used to describe one person visiting a site. That one person may generate multiple visits over a period of time, therefore log files normally show more visits than unique visitors.
The shortened version "uniques" is sometimes used to refer to unique visitors.
Upload
The process of transferring information from a local drive to a server - specifically when that information then becomes accessible via the Internet.
URI - Uniform Resource Identifier
A URI is a reference to an online resource, either a name or a location.
Unlike a URL, a URI does not imply the location of a resource, although all URLs form a subset of URIs, and therefore it is possible that a URI will refer to a location.
Another type of URI is a URN (Uniform Resource Name) also sometimes called a namespace. For example, the URN urn:ISBN:0-639-26598-1 is a URI that, like an International
Standard Book Number (ISBN), allows one to discuss a book, but doesn't suggest where or how to obtain it.
URL
Uniform Resource Locator / Universal Resource Locator. A unique Internet address (for example http://www.bloggerforce.com) that every Internet resource must have in order to be located.
URL conversion
Used to render dynamic site as to appear static, URLs that contain variable information denoted with "?" and "&" .
USP
Unique Selling Proposition. Sometimes mistakenly defined as Unique Selling Point.The reason why somebody should buy from you and not from your competitor. The unique benefits that your products or services offer consumers.
The Unique Selling Proposition concept was first developed by Rosser Reeves of the Ted Bates Agency.
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