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Walled Garden
On the Internet, a walled garden refers to a browsing environment that controls the information and Web sites the user is able to access. This is a popular method used by ISPs in order to keep the
user navigating only specific areas of the Web, whether for the purpose of shielding users from information -- such as restricting children's access to pornography -- or directing users to paid content
that the ISP supports. America Online is a good example of an ISP that places users in a walled garden.
Schools are increasingly using the walled garden approach in creating browsing environments in their networks. Students have access to only limited Web sites, and teachers need a password in order
to leave the walled garden and browse the Internet in its entirety.
Webafied
A term used to refer to any application that has been enabled for Web access. The application may contain only some Web components to be considered webafied.
Website Promotion
Website promotion is the continuing process to promote a website to bring more visitors to the website. Many techniques such as web content development,
search engine optimization (also known as SEO), and search engine submission, are used to increase the traffic for a site.
Web copywriting
Copywriting specifically aimed at an online audience. It shares many of the ground rules of offline copywriting, but has quickly evolved to become a stand-alone science. Recently it has also begun
taking into account how spiders see web pages. Although there are many who feel copywriters should focus on converting visitors to customers and not be concerned with getting visitors, there are strong
arguments for SEO considerations to form part of web copywriting.
Web record
All the information a search engine can display about a particular web page in response to a query. In other words, search engines do not index actual pages. When a page is "indexed", the search engine
adds a snapshot-like "web record" to its index. The web record contains only the information the search engine is interested in (content) rather than the entire page. The contents of web records obviously
differ from one search engine to another, depending on what each search engine considers important in order to rank pages accurately.
Weighting
Describing the technique search engines use to compare the relevance of different documents to a query. Search engines effectively "weigh" different pages based on things like the
occurrence of keywords in the title etc. in order to list documents in order from most to least relevant.
WHOIS
A type of search where the query is a domain name and the result shows details of the domain, like when it was registered, by whom, when it expires etc.
Wiki
A collaborative Web site comprises the perpetual collective work of many authors. Similar to a blog in structure and logic, a wiki allows anyone to edit,
delete or modify content that has been placed on the Web site using a browser interface, including the work of previous authors. In contrast, a blog, typically
authored by an individual, does not allow visitors to change the original posted material, only add comments to the original content.
The term wiki refers to either the Web site or the software used to create the site.
Wisenut
A fairly large search engine. Wisenut was at one stage (about 2001) considered a credible threat to Google's dominance, but has failed to deliver on that early promise.
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